While generations of people have weaponized it as a slur, some of us, myself included, have chosen to reclaim it as an all-encompassing term for members of the LGBTQIAP2S+ community. In this blog, you’re going to see the word queer. Should you use a pride month logo as part of your marketing strategy? Well, the answer is sort of complicated.įirst, a quick note on vocabulary. Plenty of small and mid-sized businesses fly the pride flag year-round to say either 1) this is a queer-operated establishment or 2) we are allies - this is a safe place to hang out and be gay all day.īut what about brands that only mention pride during June? What does that signal to customers and other businesses? We’re going to answer that question, and also explore when using a rainbow logo during June is a good idea.
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